Kérastase - Première Lab Evenings - Porto & Lisboa
Projects and Brand Activations
Client

L'Óreal - Kerástase

Description

Kérastase has launched the new Prèmiere range, which promises to recreate 99% of hair strength.

For this launch, we designed a boxing ring and invited the participants to put on the gloves so that they could feel their strongest version, to match the strength of their hair 🥊

Thanks to Inês Abrantes for being a true source of inspiration. ✨ 🥊 ✨

Categories
  • Event organization

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